BEST APPLICATION OF AV IN GOVERNMENT
BUDGET
Between 1 crore INR and 4 crore INR (More than USD135,000 but less than USD540,000)
PROJECT OVERVIEW
Statue of Unity is the tallest statue in the world. It is located at a distance of 90 kms from Vadodara. Client wanted to improve the night tourism activities in the area so they have decided to use creative lighting concepts to improve Night tourism. Multiple places of interest were illuminated alongwith the decorative lighting of all access roads leading to the monument.
What did the client want to achieve?
Statue of unity is located in a remote location and during the night hours the location didn’t have much to do. Visitor footfall was around 5000 per day when it was started. Client wanted to achieve a footfall of 25000 per day. All the surrounding area around the statue was illuminated with decorative lights and night tourism has increased manifold. Due to the this the visitors have crossed more than 25000 visitors per day.
Scope of work your company was involved in
Company was given a task to illuminate a 30 sq. km area with attractive LED lighting. VIN has used many creative concepts in the vicinity of the statue to create a festive environment and this lead to significant improvement in Night tourism to various points of interests at the tourist Site. VIN has also illuminated various gardens with Innovative lighting concepts, large scale signages, etc. to attract tourists.
What key challenges were faced?
When initially we started work at site we did not proper access to the site. As there was lack of transportation, food and hotel facilities near the monuments. However our team worked round the clock to make this project a success and completed this project in record time.
How were those challenges resolved?
We overcame all the challenges during the work by team work and making sure that we have dedicated teams as per location. We arranged for accommodation at site and all other arrangements at site so the manpower could focus on work execution.
How has your work helped the client?
Our work has been covered extensively by the media. We have received appreciation from various quarters. This illumination project has lead to 5 fold increase in the tourists visiting the site. We have recorded more than 25000 people visiting per day. Infact we had a record 1 lac (100,000) people visit the site on Diwali day.
What are you most proud of in relation to the project?
This is probably the first site in India to have used creative lighting to attract tourists successfully. Also we created India’s first Glow Garden in India which was inaugurated by the Honourable Prime Minister Shri Narendra Modi.
List of KEY Brands and related Solutions (Models) that were defined for the project:
VIN brand of façade lighting products were used at Multiple locations to create mesmerising light effects. India’s first glow garden was created with patented products from VIN LED.
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